When buying a business, the first thing most people want to know is how to value a business.
Not all businesses are created equal. Either through rational or irrational market behavior, the returns on one business
versus another will be very different - and can be substantial.
As you will see below, there are MANY areas
for potential gain when buying a business. As always, the more you can buy low and sell high the better your return.
When it comes to buying a business, you should know what your options are, as the variance between high and low looms large.

Businesses sell for a multiple of their "cash flow", or the amount the buyer can expect in future earnings
based on historical earnings. A higher multiple means higher return for the seller - lower return for the buyer.
But there are many pathways. And if you have the ability to optimize financials, there are MANY ways to:
- Buy at a low multiplier. (see chart above and example below)
- Sell
at a high multiplier.
- Use leverage to FURTHER increase YOUR return.
But you have to know what you are doing and understand the risk - or click here to team with us - it is PART of what we do.
Anatomy of Increasing Return - an simple example for ease of understanding:
Businesses sell for a multiple of their "cash flow", or the amount the buyer can expect in future earnings
based on historical earnings. So, how can you turn a fictitious $100,000 investment into over $4,000,000 in 3 years?
ANSWER: Carefully Orchestrated Optimization! Remember, this is just a simple example for illustration
- not intended to cover ALL the bases:
Evaluating the Basics - a hypothetical
$100,000 investment:
In a typical world, for your $100,000 investment, you might have businesses
available with a multiple from 1 - 4 as follows:
| Investment | 100,000.00 | 100,000.00
| 100,000.00 |
100,000.00 |
| Loan |
- |
- |
- |
- |
| Interest |
- |
- |
- |
- |
| Term/Months |
- |
- |
- |
- |
| Total Purchase | 100,000.00 | 100,000.00 | 100,000.00 | 100,000.00 |
| Multiple | 1.00
| 2.00 | 3.00 | 4.00
|
| Expected Earnings |
100,000.00 | 50,000.00 |
33,333.33 | 25,000.00 |
| | | | | |
| Return
Rate | 100% | 50% | 33% | 25% |
As you can see, as the multiple goes up, the return goes
down for the buyer. This is generally due to less risk, market conditions, industry conditions, etc.
Keeping It Simple - optimizing the 1 multiple business
If we
continue with the 1 multiple example, we can see how other influences affect return. If we leverage our $100,000 with
$100,000 of debt - we buy twice the return and increase our return on cash from 100%/year to approximately 163%/year.
| Investment | 100,000.00 |
| Loan |
100,000.00 |
| Interest | 8% |
| Term/Months |
36.00 |
| Total
Purchase |
200,000.00 |
| Multiple |
1.00 |
| Expected
Earnings |
200,000.00 |
|
- |
16,666.67 |
| Return
Rate | 163% |
| Payment | ($3,133.64) |
It must be understood that there is risk in debt - but with properly managed risk comes great reward. Just
changing the terms of our agreement allows us to buy a bigger cash flow and gain a bigger return.
REAL
Gains - leveraging debt to 1 multiple business.
If we buy a 1 multiple business that has
the capability to become a 3 multiple business. Then optimize that business over the next 3 years, it the following
is not unforeseeable:
| Investment | 100,000.00 |
| Loan | 100,000.00 |
| Interest | 8% |
| Term/Months |
36.00 |
| Total
Purchase |
200,000.00 |
| Multiple |
1.00 |
| Expected
Earnings |
200,000.00 |
|
- |
16,666.67 |
| Return
Rate | 226% |
| Payment | ($3,133.64) |
Now you see the power of growth. We've taken that same $100,000 investment leveraged with $100,000 in debt
- and added substantial, but not unreachable growth of 7%/month for 26 of the 36 months. And now, instead of our business
being worth the $200,000 we paid for it if we maintained the status quo - now it is worth $3,000,000. AND, it
has paid us over $1,000,000 along the way. So, on our $100,000 investment, there is somewhere close to a $4,000,000
return.
We've used leverage and optimization sized growth to turn 100,000 into $4,000,000. A return
of about 226%/year or 40 times our original investment. Maybe you don't get 7% growth a month - maybe
you fall short to 3% - you still end up with a business worth $1,000,000 that provided about $735,000 along the way.
Almost two million is not a bad return for $100,000.
Far more to consider:
Would that was all there was to consider. But items like working capital, sustainable growth rate, assets, and many
other factors all contribute to risk/reward relationship - and therefore the expected return. You need to understand
these things or team with someone who can help you - click here to email us your question.
Let us show you the possibilities - click here to contact us.